A lingerie company created quite the buzz in a famous Paris museum when they sent three of their models strutting through the crowded gallery in just bras and panties!
The Musee d’Orsay houses the masterpieces by Van Gogh and Renoir and recently acquired some less-than-welcome moving art. The girls showed up to the well-known museum in trench coats, blending in with the crowd well until they dropped their jackets!
Wearing nothing more than some skimpy lingerie and stilettos, these girls giggle and run from room to room, drawing noticeably more attention than the priceless art on the walls. Some people tried hard not to look, others laughed and some looked appalled. The museum was none of the above. They were positively outraged!
The stunt was part of a series of video ads for the French underwear company Etam. There are others that were filmed in the airport and even ice skating at the Eiffel Tower! The problem with this particular incident is the museum has a pretty strict policy on filming without authorization.
"I'm responsible for filming and such a shoot would never have been accepted," said Amelie Hardivillier, the museum's head of communications. "It's unthinkable."
The museum is calling the advertisement ploy an infringement on the rights of the museum itself as well as the rights of others. The director has already threatened Etam with legal action if they don’t take the video off of their website!
Check out the video from the museum below, as well as the other two in the ad series.
Sources: NY Daily News
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